Multi-Media Advertising Campaign
CAMH – Stop the Stigma
The objective of this campaign is to drive the target market of 17-21 year old post secondary students, in the downtown core, to use the variety of locations and services that CAMH provides. The Queen St. Car connects to all the major colleges and universities downtown, while also connecting to all of CAMH's locations.
By creating a user's journey, a student's daily commute turns into a story board of communication. Starting with St. Car shelters featuring personal testimonies, an ambient take over of entire St. Cars, updated TTC maps highlighting locations of CAMH and discrete back of seat information and a community hashtag, all drive home the message that CAMH is a dependable and accessible service that can benefit you and those you love, today.
Medium / Illustrator, Photoshop
Role / Art Director
Follow the footsteps into the TTC Shelter to 'step into' an individual with an experience getting help from CAMH.
Using CAMH's bold purple the shoes in this case allows you to 'step into Marina's shoes.'
Three TTC Shelter's will display different testimonials, with subtitles to take into account the loud traffic of downtown.
Street Car take over with continous unity and journey of CAMH branding.
TTC Queen St. Car map edited to allow target market to easily absorb where the CAMH facilities are located, creating a focus on how accessible they truly are. Increasing awareness of University/College commute already aligning with CAMH locations.
Back of seat advertisement allows an individual to discretely download the CAMH application.
