Creating a social feature within Zalora, so they can track users' sharing content.
5 of 5 users responded not sharing their shopping habits on social media.
Users can select 3 friends who are already on Zalora and on Facebook (if the user signed in using Facebook). Research shows that users only value opinions of 2-3 very close friends when it comes to style/clothes.
When tested on users, 2 of 3 stopped after selecting a friend because they thought the 'tick' means the question is sent. We redesigned the button into a more familiar border with a "Next" button.
Users did not use Zalora's current sizing app VirtuSize (because it was too lengthy a process), so we changed it to a Shopper's Fit Review instead. Data for the reviews can be collected when customers return purchases and respond with "too big" or "too small" in their current returns form.
If someone asks the user for his/her opinion
Mobile app version of the social feature.
User can ask a friend through the product page
User can ask a friend through the product page
Here is the user's inbox when a friend asks the user for his/her opinion on this product
