Toughen Up / One Show Student Exhibition 2012
Most people know the Carhartt name but it's definitely not synonymous with kids clothing.
It's time to show that Carhartt kids are every bit as tough as the clothes they wear. Even as tough as their parents.
Creative driver: Carhartt makes tough clothes for tough kids. Are your kids tough enough?
Selected and featured in the One Show Student Exhibition in New York, May 2012.
Featured on oneshow.org / Portfolios / Great Agencies and Individuals
Tough Kids / Smartphone App
Tough Kids / Store transformation
College for Creative Studies
Advertising Department Chair: Mark Zapico
Teacher: Mark Zapico
Art Director/Copywriter: Stephen Kerry