Carhartt Kids


    Toughen Up / One Show Student Exhibition 2012
    Most people know the Carhartt name but it's definitely not synonymous with kids clothing.
    It's time to show that Carhartt kids are every bit as tough as the clothes they wear. Even as tough as their parents.
    Creative driver: Carhartt makes tough clothes for tough kids. Are your kids tough enough?

    Creative Honors:
    Selected and featured in the One Show Student Exhibition in New York, May 2012. 
    Featured on / Portfolios / Great Agencies and Individuals

  • Print / Magazine

  • Outdoor Ads
  • Tough Kids / Smartphone App
  • Tough Kids / Store transformation
  • College for Creative Studies
    Advertising Department Chair: Mark Zapico
    Teacher: Mark Zapico
    Art Director/Copywriter: Stephen Kerry