PolskiBus.com is an innovative and economical inter-city express coach service based in Poland, serving both national and international routes. The PolskiBus.com service, launched in June 2011, offers great value fares from just 1 PLN (plus a 1 PLN booking fee). PolskiBus.com operates some of Europe’s most modern, high quality and fuel efficient coaches equipped with air conditioning, free Wi-Fi and disabled access.
Goal
To design a new version of their website and a mobile app using the BLE technology (iBeacon)
Scope of work
Solution design, user experience and user interface
Beacons support navigation
Using the beacon feature in the mobile app, a new navigation system was created which directs every customer straight to his/her coach.
Push notifications increase sales
Using the functionality of push notifications for mobile devices, a new system of intelligent offers was designed for the customers who, for example, have not purchased a return ticket.
