Process Work
-an application of a newer concept applied to a retail bag, crafted in such a way so as to maintain the mood and tone of the store, and that of its well-known, popular products.
Physical Bag Mockup Designs
-the floral concept is extended throughout each bag, as the watercolor design is the focal point of each bag, and is paired with a clean, solid shade of color, which helps the painting stand out on each bag.
Print Advertising Extensions
-a newspaper and a bus stop ad promoting the new conceptual design of the bags for Bath & Body Works.
Digital Extensions
-an application and a webpage that uses and showcases the conceptual design of the redesigned retail bags for Bath & Body Works.
