Pirate Invasion Pub Crawl
Integrated Ad Campaign
This series promotes Fell's Point's 8th annual pirate themed pub crawl. The posters were designed to be seen on bus shelters in Baltimore and showcase the various bars included in the event. The posters also include a QR code allowing smart phone users to link directly to the website. Ambient ads were also used in this campaign. Vinyl stickers were placed outside participating establishments with only a QR code and a tagline saying "X marks a spot." This created buzz throughout the city and invited locals and visitors to check out the site. Another ambient utilized the handles on local and commuter buses that ran throughout Baltimore. A graphic of a pirate sword was printed on each handle so when passengers held onto the handle, it looked like they were preparing for a battle at sea.
