Concept
The branding package revolves around a make-believe event that exhibits work from some legendary influential architects, I treated the exhibit as a temporary event to take place at the Guggenheim museum designed by Frank Lloyd Wright and located in New York. Taking from the theme of paying homage to legendary figures in the architecture industry I called the organization and event, RYE - Respect Your Elders. This allows RYE to be an event that can pay homage and host exhibits for legendary figures in various different industries of design. In the world of architecture few are the polarizing figures as Frank Lloyd Wright, Ludwig Mies van der Rohe, and LeCorbusier. The event is centered around the professional and personal work these three great giants dedicated their lives to.
Strategy
Each of the legendary architect is represented by their own iconic building. The architect, Frank Lloyd Wright is represented by his Guggenheim museum cartoon, Mies van der Rohe is shown as the Farnsworth home, and the Villa Savoye is for none other than LeCorbusier. Recreating the iconic buildings into cartoon characters brought a little personality to the structures being utilized as logos for the event. It also created a playful mood to the branding, which I felt it needed in order to depict the fun and enjoyable atmosphere an exhibit/event should have. Using CMYK to contrast against the blacks and whites in throughout the package also build up that fun playful vibe I really wanted to Convey.
