advertising & marketing with interactive leave-behind
We believe that a holiday card for a business should do more than just say, "Happy Holidays" or whatever else your message may be; it's an opportunity to showcase yourself as who you are, what you're capable of doing, and most importantly what your clients and colleagues mean to you. In 2011, we had successfully launched several company's marketing strategies complete with their new websites. As interactive as websites are, we felt a holiday card should be as well; hence, we created a simple warm wishes card with an ornament for the recipient to assemble. The ornament contained all pieces to complete the assembly and the card itself used simple instructions and pictographic images (see image 2) to help in the final production.
Due to the overwhelming response of this card, we received more traffic than we were prepared for at the time. It's amazing what the wonders of marketing will achieve.
