A viral campaign for Amnesty International against human trafficking.
Please watch the following presentation.
In each ad, the message was put into context to the respective product category.
In total we created 450 ads for 35 product categories.
In total we created 450 ads for 35 product categories.
Press reactions.
Online articles.
Blog coverage.
This campaign was created at walker Agency, Zurich.
My role on this job: Conceptionist, Copywriter
