Client : Anheuser-Busch
Agency : BBH Shanghai
Production : Happy Finish Shanghai
CGI : Chris Andrews, Chris Davis
Retouch: Alexis Goodwin, Zheng Heng
This fresh campaign for Budweiser's Mixxtail brand, used the perfect blend of CGI and retouching and features actor singer, Kris Wu. The brief was to create an artistic space that contains an infinite number of floating cocktails.
Every glass and bottle in the layout was rendered in 3D.
Just under 11,000 cocktails were placed and rendered in the 'Blue Fantasy' image.
No ingredient was excluded from the digitally created cocktails. Yum?
Each layout contained so many individual glasses, so we had to make sure there were no repeats in the structure.
To get around this, five versions of each cocktail were modified to add variation and break up the repeated pattern.
