Shang-Fen Chung's profile

Reckitt Benckiser - Finish

Finish
promo activity
Objective - increasebrand awareness and sales
-Focus on consumer- The housewifes, Tocreate a buzz of having users going to stores with their old rags to do a teston bacteria level and a free exchange of gifts. 
 
-Users can log in to the websitewith theexchange code , getthe testresults and gifts, in the process understanding the importance of hygiene.  

-A strategy to collaborate with acomplimentary product- The SIEMENS dishwashers. To use an established brandto increase market awareness.
Main page design 1
Main page design 2 
Coupon download page
Viral videos
- Showing product benefit 
- Content forward  
- WOM 
Weibo
- Update the news 
- Knowledge teaching 
- Brand awareness 
Reckitt Benckiser - Finish
Published:

Reckitt Benckiser - Finish

Cooperation with SIEMENS, Weibo , video portal, different stages promotion

Published: