Clearly inspired by Andy Warhol, and being a grocery store in Campbell, this seemed like a clever idea. It won a lot of love, and a lot of criticism, from our die-hard organic shoppers.

When we opened the adjoining new Whole Body store, we decided to give them their own name tags. At the time, we had a reclaimed window wall in the salon. I created an illustration that matched one of the windows to pull together the decor and the name tags.

Whole Foods Market Campbell is right in the heart of the valley, selling locally grown produce. Using an image of the "Valley of the Hearts Delight," and superimposing a computer motherboard design graphic in the sky, the two eras of the valley are linked in a fun, retro name tag.