Tanke Parwshop is a downhill skateboarding online shop.The owners a young couple started the company from their room a few years back and they have been growing fast since then. The company was named after their dog, a really sweet english bulldog. Tanke has been the face of the company since they started and has become a really important part of it. Saying that, the new logo of the company couldn't be complete withouth having his face on it. The owners of Tanke Pawnshop shared another passion so when their are not on their skates you can see them at the beach with their surfboards.

For the new company logo I wanted to keep it simple, at the same time dynamic and youthfull. I wanted to integrate the other owner's passion: surfing. It was quite important to integrated because they also sale surfborads through the store.

the initials ideas

New ideas for the logo

the logo couldn't be complete without having Tanke on it.