The live project Rethinking Santa's Grotto was a collaboration between MACPfNE students (Anja Chen, Hayley Clack and Pamela Parker) and LDJ Design and Display Ltd. Designed to take place at the Lakeside Shopping Centre in Thurrock, the brief was to deliver something playful, accessible and inclusive for it's audience.
Having surveyed shoppers as part of their research the project team explored various tensions;
Consumerism versus Sustainability
Convenience versus Responsibility
Middle Class Idea versus Working Class Space
The objective was to empower shoppers to feel that their choices can have an impact, and to offer a platform for visitors to interact with each other.
Having surveyed shoppers as part of their research the project team explored various tensions;
Consumerism versus Sustainability
Convenience versus Responsibility
Middle Class Idea versus Working Class Space
The objective was to empower shoppers to feel that their choices can have an impact, and to offer a platform for visitors to interact with each other.
