Lexiscan Product Launch Website
Lexiscan Product Launch Website (Looping Animation)
Lexiscan Product Launch Email Campaign
Lexiscan Product Launch Banner Ads
Lexiscan Product Launch Educational Videos
Astellas Pharma, US
Lexiscan Product Launch
Introducing a new pharmaceutical product demands high-energy buzz and essential product and safety information. The integrated launch of Lexiscan anticipated the need for comprehensive product information for professionals. The marketing campaign dramatizes the simplicity of Lexiscan compared with traditional pharmacologic stress agents.
The Website tells the Lexiscan story via a hyperlinked, cross- referenced, fully integrated design for professional users. Detailed product information, educational tools, clinical reviews, patient information content, interactive case studies, and much more can be found on the site.
The interactive launch promotion included an email campaign, banner ads, and videos for physicians and patients. In addition, printed promotional and rep sales materials were developed.
Following the first full year of promotion, Lexiscan had 43% market share (recorded sales of $332.9 million) and that number continues to increase.
Unsolicited product-launch cover story write up in Med Ad News.
Lexiscan Product Launch
Introducing a new pharmaceutical product demands high-energy buzz and essential product and safety information. The integrated launch of Lexiscan anticipated the need for comprehensive product information for professionals. The marketing campaign dramatizes the simplicity of Lexiscan compared with traditional pharmacologic stress agents.
The Website tells the Lexiscan story via a hyperlinked, cross- referenced, fully integrated design for professional users. Detailed product information, educational tools, clinical reviews, patient information content, interactive case studies, and much more can be found on the site.
The interactive launch promotion included an email campaign, banner ads, and videos for physicians and patients. In addition, printed promotional and rep sales materials were developed.
Following the first full year of promotion, Lexiscan had 43% market share (recorded sales of $332.9 million) and that number continues to increase.
Unsolicited product-launch cover story write up in Med Ad News.
