AdCafé - Advertising Workshop TV Spot Proposal

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This was a group student project for my Advertising Workshop class. The assignment was to create an ad campaign proposal for Burt's Bees Thoroughly Therapeutic Hand Cream. To do this we were to create a fictional design agency, along with appropriate branding materials. The proposal included information about us (our fictional agency) as well as Burt's Bees (our hypothetical client). We researched both our client's product and their competition. We needed to state a clear objective to show that we had done our research & planning Besides the storyboard and script we included information on the production agency we would use, the budget, the timeline to create the ad, the airtime schedules and future recommendations.

As a group we collaborated on the concepts of the materials we wanted to create, while assigning specific tasks to design the necessary pieces. I was responsible for creating the art for all of the agency materials, except for the actual proposal design. I acted as Project Manager and stepped into help with whatever was needed. I did the research for the product and competition demographics and gathered copy and product images for that particular spread. I essentially handled a whole lot of little things to free up other people's time to accomplish what they needed to.

The actual in-class proposal was also fully collaborative. We all contributed to each other's speaking points during the planning process.

Group Member:
Christy Hadiwinata

Proposal Design & Layout

Michelle Hallberg

Storyboard Art, Script

Ingrid Shoemaker

Copy Writing, Research

Ben Heighton

Agency Brand Design, Photography, Budget