Fiat 500X - Test Drive Initiative
Bigger, more powerful and ready for action.
Brief
Create an incentive that encourages people to test-drive the new Fiat 500X through digital mailers and banners.
Insight:
Most 24 to 35 year-olds on average spend R10.00 a day on coffee.
Idea
Collaborating with Italian coffee franchise Vida e Caffe, when people signed up to get a test-drive they would receive a free voucher for any cup of coffee. They would also go into the draw to win free coffee for a year.
