The target audience are the students studying at GJU since most of them wear Nike shoes for comfortable wear or for the means of fashion. Nike sports brand motivates people to have a better life and success through sports, which is the usual theme of their advertisements. The concept is to find a place at GJU where students usually get tired from and always complain about, other than the stress and pressure they go through from their projects. I decided to apply the ambient ad on a staircase at GJU since I too find it exasperating to climb.
The concept was all about motivational phrases that speaks, pushes and encourages you to continue the journey. The text written motivates not only Nike as a brand, but also the students who are under constant pressure from their projects, especially design and architect students; this can be related to their day-to-day life experiences.
Students' interaction and experience with the ad.
The Nike ambient ad was a success! I heard and have been told very positive comments about the project. Students and even doctors interacted with the steps and some took pictures, selfies and videos of the process.
It made people smile and get motivated. In addition, students did not want me to remove the text slips off the stairs when I was done, they said it made them look fun and the text would always push them in their hard times.
