Michigan Humane Society
There's Someone for Everyone
In 2010, the Michigan Humane Society met a 100% adoption rate for all healthy dogs and cats. This set forth a new company goal, one that wasn't met in 2011. Targeting younger mid-life singles, we wanted to spark awareness for an animal's non-judgmental qualities.
College for Creative Studies
Advertising Department Chair: Mark Zapico
Advertising Department Chair: Mark Zapico
Teacher: Greg Moy
Copywriter: Travis Yarrington
Art Director/Copywriter: Stephen Kerry
To see more visit: www.stevekerry.com/MHS.html
Print Ads / Out-of-Home
Guerrilla / Out-of-Home
Interactive QR Codes
Bar Napkins featured at local venues around Detroit
Single-Friend Matchmaker / Social Media
