Nike BMX

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    The Objective
    To create an experience for BMX for the 2016 Rio Olympics. An experience that targets the fan at home, the athlete
    and the trainer which would incorporate the Olympics year round. Products and a training device that will coincide
    with Nike Fuel and Nike Plus to encapsulate the true BMX Olympic experience.
  • Meet Team TRX

    Steve Kerry, Advertising Design     Frantz Mondesir, Product Design     Sarah Saville, Product Design     Rina Movisian, Photography
  • Team BMX with Nike Department Heads and Amateur BMX riders
  • Nike TRX Mobile Application
  • Nike Hub Display Interface Demo
  • Nike TRX Facility Wall Demo / Environment Change Capabilities
  • Nike TRX Mood Video