Problem: Not enough people know about the cold weather surfing spots in the UK, which are some of the best in the world.

 

Solution: Use long copy ads placed in cities across the UK that tell a story. I wanted people to read the copy and get lost in the story, i wanted them to imagine themselves in that situation and dramatically bring to life the benefits of cold weather surfing.

 

Imagery used is for brand proposal only, all rights to their respected owners