Sam's Barbers Branding

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Sam’s Barbers is a trendy chain of barbershops that offers a full range of men’s grooming. The client wanted a new logo design to reflect the swanky new barber interiors. It needed to be edgy and versatile with a nod to the Hipster trend. After many renditions we settled on a bearded Kraken. A famous mythical creature, representing their legacy and wide skill set.