Sanjeeb Mitra's profile

Power 107.8 FM No-Interruption Campaign

Power 107.8 FM Decided that there would be no phone ins, jock talk or commercial breaks during
prime-time musical programmes.
The campaign represents the distractions by a simple visual device: elements from such common botheration thrust
into a musical notation.
In the headlines, lyrics of songs flow seamlessly into a snatch from a phone call, a commercial radio spot and a
jockey blathering away.
"Hello from the other side Hello! Yes I can hear you!"

Phone calls won't ring out music

"Before you call him a Man oh man! It's raining so hard today!"

Jock-talk won't interrupt music

 "The way you make me feel buttery smooth with honey and milk..."

Commercials won't break into music

Power 107.8 FM No-Interruption Campaign
Published:

Power 107.8 FM No-Interruption Campaign

Power 107.8 FM Decided that there would be no phone ins, jock talk or commercial breaks during prime time musical programmes. The campaign repr Read More

Published: