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Chadwick Nott rebrand


Chadwick Nott provides outstanding legal professionals of all levels and disciplines for law firms and legal departments around the world. Cultivating productive long-term partnerships, we grow our clients’ businesses and our candidates’ careers through in-depth knowledge and ongoing expert advice.

Vision
To be the most trusted global legal recruiter in the market, always adapting to the shifts in our industry and to the needs of the people and businesses we serve.

Tone of voice
The old and the new with a coverage that transcends sectors, seniorities and international boundaries, we need to speak in a voice that reflects the ever-increasing diversity of the industry we serve – that resonates with legal professionals of all levels and locations. A voice that reflects us. We’re not the stilted Victorian lawyer working away by candlelight in the corner of a dusty office. We throw together the ages, bringing the legal industry into the modern era for a more varied and fluid audience.

A language for lawyers
We have the approachable, down-to-earth demeanour of a new kid on the block but the aura and authority of an established expert.
We lighten the traditional with flashes of modernity, using a voice that reflects depth and mobility – but exudes maturity and authority at the same time. We’re necessarily professional but we’re not overly corporate, talking in the personable tone you’d expect of a boutique business.

What we are, what we’re not
We’re smart but we’re more than suits and ties
We’re traditional but we’re not stuffy
We’re established but we’re mobile
We don’t cut and paste, we tailor
We’re assertive but we’re consultative
We’re mature but we’re modern.


Chadwick Nott rebrand
Published:

Chadwick Nott rebrand

What is the aim of this creative material? To refresh the Chadwick Nott brand and imagery. What is the role of this creative material within the Read More

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