Ciele Athletics
Spec Ads for the hot new athletic brand Ciele Athletics. Ciele specializes in high performance, stylish hats for runners that are great for both during and after the run.
Hats are generally not essential to jogging/running, so I positioned the copy in a light tone, and equated the hat with the essential running apparel: clothes (shirts/shorts/shoes). Without Ciele hats, you're running naked!
**Note: this is a spec campaign, and was not done with Ciele Athletics.