GMC Super Bowl 50 Fan 4G Q&A

  • GMC FAN 4G Q&A

    A mere week before Super Bowl 50 GMC found itself in the unique position of being the "Official Vehicle" of both championship teams: the Denver Broncos and the Carolina Panthers. With no time and no budget, but plenty of exclusive team access, we decided to share that unprecedented access with football fans–connecting them directly with their heroes in the week leading up to the big game.

    Fans submitted their most burning questions to GMC via Facebook, and the players responded using GMC's onboard 4G Wi-Fi.
  • Bonus points.
    Despite only having an hour and a half with each team, we also managed to shoot four spontaneous mini-documentaries with each player. These were distributed via GMC's social channels in the hours before game kickoff.
  • Credits
    Leo Burnett Detroit
    GMC Social
    Team Members
    Chief Creative Officer: Steve Chavez
    Associate Creative Directors: Matt Perry, Stephen Kerry
    Executive Producer: Brian Dooley
    Senior Producer: Adam Simmons
    GMC Account Manager: Amy Drill
    GMC Content Manager: Francheska Gjeloshaj
    Production Company: The Work
    Director: Christopher Gruse
    VFX/SPX: Method
    Editorial: Beast Editorial, Detroit
    Editor: Erich Wiemer
    Sound Mixing: Ron Rose Milagro
    Sound Design: Ron Rose Milagro
    Color: Company 3 Detroit