RIBENA - SHOPPER MARKETING ACTIVATION.
Ribena is known for its powerful blackcurrant flavour,
so its launch of new Orange & Guava required a big impact.
Our tongue-in-cheek campaign picked up on 1950's B-Movie stylings to convey the out of this world, crash-landing of huge, awesome flavour!
Experiential/PR/social media featured concepts for mega-size Ribena bottles 'crash-landed' in pavements and consumers could feature in a 1950s style news report trailer on the phenomenon.
