Adidas Lift
For this project we were randomly given a brand, a persona and were told to design a shoe with both of those factors in mind.
I was given the brand Adidas which is known for both their athletic footwear and apparel as well as the gym rat as a demographic. At the time I was very into crossfit and lifting and I saw a trend in what shoes people were wearing specifically to lift. I kept seeing minimal shoes, Chuck Taylors, and guys even going barefoot while lifting.
Lightweight , Stability , Support , Classic , Hint of Lifestyle
I set out to design a lifting shoe that would provide enough support and stability while lifting and still be light enough to be able to be worn outside of the gym.
Lightweight , Stability , Support , Classic , Hint of Lifestyle
I set out to design a lifting shoe that would provide enough support and stability while lifting and still be light enough to be able to be worn outside of the gym.
