Flowers for Dreams is a pioneer in the online floral delivery business for the Chicagoland area. In 2016, F4D sought out ways for their fans to experience their brand first hand. After getting a flower pedaling ban lifted from Chicago, they set out to make Chicago's first flower truck.
Font exploration for the tag lines to compliment the existing brand typeface.
Wooden accents were added throughout the exterior to soften the look and escape from being a giant grey box. Elements include a detachable shelf and mirror sign to help signify the truck's active and inactive modes.
Hooks were added to the side of the truck for the option of a chalkboard menu to taylor the truck for different events.
The truck needed to versatile so it could have varoius uses, so the interior is made up of pegwood walls so elements could be arranged. Interior also includes a small workspace table and bench-like seats to cover the wheel caps.
