The goal of the NFL PLAY 60 Super Kid Contest is to find a youth brand ambassador who best embodies the NFL PLAY 60 mission. Every parent knows that their child is super. That’s why this season the NFL is helping parents recognize their Super Kids in a big way. NFL PLAY 60 will give parents a platform to celebrate their kid’s healthy, active lifestyle – all for the chance to win the NFL PLAY 60 Super Kid experience of a lifetime by helping kick off Super Bowl LI.