SKINNY COW CANDY PERSONALIZED VIDEO

Leading the Smith Brothers Agency team, we created a digital stunt for the launch of Skinny Cow's New Divine Filled Chocolates. So low in calories and so delicious it's as if they were dropped from heaven! The idea was to deliver a high value coupon to Skinny Cow fans enticing them to move from the ice cream aisle to the candy aisle. We integrated a fan's Facebook profile and street address to feed into Google Earth and Google Street View to surprise and delight fans with a fun and personalized video. And, a big incentive to stroll down the candy aisle again.

ONE OF MY FAVORITE QUOTES FROM A SKINNY COW FAN

MICROSITE