Art direction by PJADAD for ads in the 2017 IKEA catalogue. The purpose of the ads was to highlight
one single product on an entire catalogue page. To stand out conceptually as well as aesthetically
from the rest of the publication and also work as an ad in itself. We also wanted to add some drama
and humor to the catalogue.
one single product on an entire catalogue page. To stand out conceptually as well as aesthetically
from the rest of the publication and also work as an ad in itself. We also wanted to add some drama
and humor to the catalogue.
