FCA - FIAT Panda
“The things we make, make us"
On the occasion of the launch of the new FIAT Panda, we ideated an impressive 90" short film, emotionally impactful. This spot aims to renounce the traditional business language to explain the approach with which Fiat looks to the future and tells the strengths of Italy: talent, passion, creativity and the desire to manufacture high-quality products
My role: Art direction, storyboard and rubamatic.
Agency: Kube Libre srl | Date: 2012
