FCA - FIAT Range
This international campaign is being aired in some of the major European markets. The creative ad of the campaign, shown on TV, print media, billboards and web, plays with a "fil rouge" which blends the main models of big FIAT family. From the New Panda to the New Punto, to move to Bravo and Freemont, the red colour is a real thread that ideally pools the wide commercial proposal of the brand.
My role: Art direction, storyboard and rubamatic
Agency: Kube Libre srl | Date: 2013
