Brand Extension Design

  • Apple’s brand values are innovative, interactive and high-performance. The communication in future will divide to close relationship and general relationship communication. This information comes from brand research and survey data. According to this research analysis and Apple’s current product categories, I decide to design an interactive device which will focus on emotional communication field.
  • Emotion happening has 3 steps, subjective feeling, phsiological response and expressive behavior. Each one has different contents. Humans’ emotion can clarify to 8 different categories.
    There are 8 functions to make the emotion communication happen directly and simple.
    These 8 function are:-Flexiblity-Pressure-Blowing-Temperature-Scent-Vibration-Visual-Sound
  • Architecture