United Guaranty - 2012 National Sales Meeting
For the 2nd year in a row, I was asked to concept and produce United Guaranty's (AIG) National Sales Meeting. This year's location was in sunny San Diego. Our client requested a surf or beach theme, so we presented both and ultimately our "sailing" concept was choosen. My role was to not only create the look and feel but to completely dress the Lowes Coronado Bay Hotel inside and out, as well as oversee the design of each event, the collateral and premium giveaways. From one 24-hour site inspection we dressed windows and built custom columns, we gave away branded yachting jackets and custom model sailboats. I produced 2 general sessions and even put a 21ft sailboat in the center of the Lowe's pool.
For the 2nd year in a row, I was asked to concept and produce United Guaranty's (AIG) National Sales Meeting. This year's location was in sunny San Diego. Our client requested a surf or beach theme, so we presented both and ultimately our "sailing" concept was choosen. My role was to not only create the look and feel but to completely dress the Lowes Coronado Bay Hotel inside and out, as well as oversee the design of each event, the collateral and premium giveaways. From one 24-hour site inspection we dressed windows and built custom columns, we gave away branded yachting jackets and custom model sailboats. I produced 2 general sessions and even put a 21ft sailboat in the center of the Lowe's pool.
And if that wasn't enough, three weeks before the show opened, we shot and edited a "6 cities in 6 days" opening video. Enough rambling... take a look.
Video starts a little slow on purpose, but then really picks up with the animation, graphics, music and multiple locations. We used this video to open the conference.
our "surfing theme"
our "sailing" theme - ultimately the one the client picked
The plan coming together based off sketches and measurements from the site inspection.
General Session 1st Day
a little floral design as well, in the grand foyer
exterior welcome banners
beach towels and blankets for bonfires during an evening beach dinner
custom-built columns with wrapped graphic panels
Why did everyone look at me like I was crazy when I asked them to move a boat from the marina and place it into the pool?
Infinity edge window cling? yep. When you walked by, it looked as if the boats were sailing in Coronado Bay.
