Brief: To integrate Google technology into a campaign for November
Solution: We teamed up with Anchor Milk to create a Movember campaign that would allow kids to grow a moustache too. A milk moustache that is. We used Google Maps as a way of tracking where the Anchor Milkshake Truck was and to allow customers to know when it would be arriving at a local spot. Along with several other Google applications this campaign is ready to make a difference. This is MoStrong.
The Anchor Mo'truck will travel from the top of New Zealand, to the bottom, spreading the Anchor MoStrong campaign and spreading Mo'shake goodness, as well as documenting the journey on Google Live Stream.
Sandwich boards to exist outside any cafe supporting the MoStrong campaign and serving up their own Mo'shakes, with all profits going towards the Movember charity.
Uploading a picture of you and you milkstache to Instagram with the hashtag #MoStrong will put you on the Anchor and Movember websites 'Mo of Fame' and you will be in the draw to win a Google x Anchor Prize pack.
The Movember Foundation has an existing Google Play game. For the month of Movember, during the MoStrong campaign a new character will be added, Milky Mo.
New labels will appear on Anchor milk bottles during the MoStrong campaign with hidden unique codes to redeem spot prizes when the Mo'truck arrives in your town.
