La donna Stefanel è innatamente romantica ed esprime questa sua caratteristica con orgoglio. Da qui nasce l'idea di una campagna in cui le modelle mostrano con fierezza il proprio volto segnato da una lacrima di make-up.
Stefanel woman is born romantic and proud of it. This concept is expressed in our print campaign through models with a fierce attitude and a graphic make-up tear on their face.
CAMPAGNA STAMPA E AFFISSIONI. /
Print and billboard campaign.
STORE
The campaign mood leads to a "romantic sit-in" setting in the shop windows: mannequins with a fierce attitude show slogans like "Free night songs NOW" and "STOP the repression of love sights".
Indoor, the same romantic atmosphere is obtained through floral time-lapses projected on the walls and accompanied by the dreamy soundtrack of Sigur Rós.
PIANO EDITORIALE DEL BLOG. /
Blog's editorial plan.
The Romantic Rehab blog helps people in finding back their romantic attitude. It's a real therapy, powered by a blogger through different sections:
- "The romantic side of...” interviews with celebrities asked to show their hidden romantic side;
- "Short is romantic" downloadable short stories in partnership with FingerBooks;
- "Romantic without words" a selection of graphic novels and illustrations by different artists.
Plus daily updates on all the ways to live as a modern romantic, with a fresh and cutting edge tone.
