This campaign is for Lagunitas brewery. The goal was to introduce newly legal drinkers to Lagunitas brewery, and to their selection of beers. They have a different story for each of their beers, and like to flush out those stories in creative ways. Lagunitas has a very unique perception of who they are, and how they fit into the lives of their drinkers, a quick glance at any copy writing of theirs will make that clear. That same personality is what makes them a great fit for young adults, their mentality is very relatable to college students.

Two of these ads are banners that would be on a light pole along a strip of bars or somewhere in/near a beer garden, the other is a print ad.