MainVue Homes is Henley Properties’ stand-alone luxury brand. Providing home buyers with an alternative to the standard order-home buying process, the MainVue experience is much closer to working with an architect as many of the elements of these homes can be customised to suit the buyer.

The client wanted a beautiful product catalogue created to tell the brand story and inspire prospective home buyers with the dream of a premium home, designed to suit their specific needs. A large, square format gave us room to keep things clean and uncluttered and I made sure to maintain a generous amount of white space. Inspired by the designer nature of the homes, the layouts are asymmetrical, giving them a modern, dynamic feel. The design of this flagship brand piece informed the bulk of the visual style of the MainVue brand as it rolled out to other types of collateral, such as pricelists, point of sale promos, and newspaper advertising.