Jackson’s back, and this time around, he has a partner-in-crime: none other than will.i.am. Best known as a musician, will.i.am is also the man behind i.am+, the fashion-technology brand responsible for the dial, a voice activated device available exclusively to the Three network. The goal was to develop a fresh campaign that would best compliment the “Dial” device. The main challenge was colour correcting the hero image allowing the entire campaign to be suitable for print.