Dental practices are not often renowned for design consciousness. Paramount Dentistry challenged this perception by engaging Principle Design to create a stylish, contemporary and unique visual identity. The expressive brand language was extended across signage, stationary, collateral and an intuitive website for the Melbourne based dentistry group.

Illustrative iconography, lithe typography and a restrained, calming colour palette combine in a unique and accessible visual identity that communicates with the practice’s diverse audience.

A structured website articulates the services and expertise of Paramount Dentistry in a clear and compelling manner.

http://principledesign.com.au/design/paramount-dentistry-branding/