Grand Opening in Indiana
Bringing Breakfast, Brunch and Lunch to Naptown
Bringing Breakfast, Brunch and Lunch to Naptown
When this daytime restaurant announced it was opening two stores in Indianapolis, it was a big deal. People there had no idea what kind of deliciousness they were in store for. We needed to educate the good folks of Indy on who they were (a daytime Breakfast, Brunch and Lunch spot) and why they would love them (fresh, made-to-order food, and service with a smile.) So we came up with a few creative ways to get the word out.
Window banners were placed on the first storefront while still under construction.
Window banners were placed on the first storefront in Keystone while still under construction.
Window banner imagery and copy.
Table cards.
To raise awareness for the second location, static clings were placed on cars downtown telling drivers "You've been egged!" Drivers could then redeem the cling for $2 off any entree at the downtown location.
Sidewalk ads (created using a stencil and a pressure washer) on walkways, directing pedestrians to the downtown location.
