How does a music festival get noticed in New Orleans? A city with loads of 'em? Well, the Ponderosa Stomp is not your average festival. The organizers scour the south finding the best of the unsung heroes of rock and roll and soul.

With their relentless focus on forgotten icons, the Stomp has no problem attracting the old folks and a good international crowd. But the Stomp's future hinged on finding a new, younger audience.

Our solution: Make these foggy classics relevant to millennial music lovers by piquing their hipster craving for authenticity.

The result... Standing room only.

Credits
Rubes and Laborers
 
Team Members
Designer: Kerri Mahoney

Art Director: Tim Mahoney

Copywriter: Matt Perry
Account Manager: Kerri Mahoney