Canada Drives
Canada Drives is a company that was founded in 2010 to help connect Canadians in all types of financial
circumstances with auto financing programs online, and has more than 300 dealer partners across the country. Now in 2016, they are Canada’s fastest growing company as ranked by Profit 500.
circumstances with auto financing programs online, and has more than 300 dealer partners across the country. Now in 2016, they are Canada’s fastest growing company as ranked by Profit 500.
My key objective was to rethink the logo for Canada Drives, creating a more updated and modern marquee, whilst retaining recognition of the past company logo for customers. Playing upon theme of the past logo, I used chevrons pointing towards the letter mark to signify familiarity with the brand. Retaining the same bold colors as used by the previous logo, the new logo is crisp, clean, and hints to the past while providing a platform for the company going forward.
