The project was to create a social media activation related to a specific brand, and I chose Ray-Ban as they are very youthful and have a history of very social projects. This event would be a pop-up concert entitled #UNPLUGGEDBEACHDAY, aimed at getting people to have a fun time without all of the attachments of being present on social media.

 This event was planned utilizing the theme and feel of the brand as, well as creating an ideal for an event that would really bring people together for a fun day in the sun. The idea was sparked from Ray-Ban's Eye to Eye social experiments where pushed strangers to have deep meaningful conversations by isolating them within a room. 

For this project, I created a feel of the event setup, social media posts, and artwork to be used for web banners, printed posters/flyers with metrics used to reference the event's success.