THE CHALLENGE FOR THIS PROJECT WAS TO DESIGN A CONDOM CARRIER TO PROMOTE THE USE OF CONDOMS. A BRAND HAD TO BE SELECTED TO DESIGN FOR AND THEN A MARKETING CAMPAIGN HAD TO BE DEVELOPED. THIS INCLUDED A POINT OF SALE DISPLAY AND A MARKETING POSTER HAD TO BE DESIGNED. THE AIM OF THIS DESIGN WAS TO MAKE CONDOMS A LIFESTYLE PRODUCT. IT TARGETS YOUNG GIRLS AND IT SHOULD MAKE THEM FEEL CONFIDENT AND EMPOWERED. THE PRODUCT DISGUISES THE FACT THAT IT IS A CONDOM CARRIER. THIS PROJECT SHOWS HOW A PRODUCT AND MARKETING CAMPAIGN CAN BE DESIGNED TOGETHER.
