Project for the Ajuntament de Barcelona together with IED Barcelona launching the communication campaign inspired by the vision of Barcelona as a Creative City and directed at 9 target groups:
Residents: youth, families, and over 50
Tourists: youth, families, and over 50
Businesses: women, men, and companies

CONCEPT
Creativity as Fantasy.
Barcelona is the city where your dreams can become a reality, where you can find the things you like most, 

and where you can fulfill and find yourself.
For each target group the most interesting and representative elements were chosen for the city and three chromatic codes have been defined for the macro groups of residents, tourists, and businesses. 

The project has been chosen among others to be presented in an exposition in the Ayuntament due to the attractive and eye-catching designs.