The concept “Rotterdam the home of architecture” is based on the city that is known for some of the best architecture in the world. Initially, the letter “R” on the logo stands for Rotterdam. This logo design is formed into a three-dimensional shape that creates wide an area on the side of the letter, where different patterns and different colors are applied. The design pattern was adapted from architectural and geometric shapes. On the design icons, they were adapted from the structures of the buildings in Rotterdam to emphasize the architectural aspects.