Luis Roque's profile

Tourisme Durable - Branding




Sustainable Tourism (Tourisme Durable in french) is a spin-off project by gaea21. 

Its purpose can be divided into three axis : 

- Mapping of services delivery available in sustainable tourism (census of everything that is done in the world in terms of sustainable tourism).
- Green coaching, supporting different tourism actors (travel agencies, local tour operators...) in developing their activity according to a more sustainable approach.
- Local economy development, helping local populations in the development of sustainable tourism services (e.g via support of company creation).
The logo starts as a figure eight shape, representing the continuity, renewal and sustainability behind the concept of the project. The two circles are linked together as part of chain mail, appealing to the connectivity between cultures that tourism provides, and finally, this shape repeated itself 6 times, making allusion to the six continents and consequently the world. 



Tourisme Durable - Branding
Published:

Tourisme Durable - Branding

Rebranding of the project Sustainable Tourism, a side project of gaea21

Published: